Nur noch Guru sein

Top Technics: Promotion

Der Spiegel

Die Schlammschlacht um die Joop GmbH geht zu Ende: Textilmanager Peter Littmann steht als Käufer bereit - und hat mit dem Designer große Pläne. Von Thomas Tuma

Still Waltzing

Top Technics: Promotion

New York Times

Two years ago, when the Solomon R. Guggenheim Museum announced its five-year, $5 million partnership with Hugo Boss, the German men's wear company, many in the museum world thought the Guggenheim had put too many eggs in one corporate basket. That fear surfaced again last week when it became known that Dr. Peter Littmann, chairman of Hugo Boss, had resigned because of what he said were differences with the board ''about the company's future.''

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BRANDINSIDER has a single focus: your market value. We are driven, energetically, enthusiastically, to enhance your corporate performance for the long term.

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We spent many years, both in practical leadership roles and in studying scientific research analysing the correlation between marketing investments, profitable growth and shareholder value.

As a result we developed a vast tool box in corporate strategy and branding.

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