Slovakia has no image

Interview with Peter Littmann for "Connection" Magazine.

Peter Littmann is a widely respected marketing and communication expert who earned his reputation through his work for several major international brands. He lives in Hamburg where he also serves as the Slovak Honorary Consul.  He has been appointed by Minister Lajčák as an advisor in the ongoing Brand Slovakia campaign. His opinions are fresh, often critical, but clearly optimistic and inspiring.  

Koňa, prečo koňa? Máme fantastické osly!

Peter Littmann pre HN: Dokáže nejaká firma reklamou predať produkt, ku ktorému zákazníci nemajú žiadnu afinitu? Je zmysluplné propagovať servis, ktorý so zákazníkmi nemá nič spoločné? Je reklama schopná v krátkom čase zmeniť želania a názory zákazníka? Nie, nie a nie – a čo sú to vôbec za hlúpe otázky?

Slovakia has no image

Peter Littmann has been appointed by Minister Lajčák as an advisor in the ongoing Brand Slovakia campaign. His opinions are fresh, often critical, but clearly optimistic and inspiring.

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